alexandre Lattari / blog | a bit of everything on a little bit of everything.

To prove the strength of the Polo DDB Milan created magnetic plates that attach to the body of the car, giving an aspect of bodywork dented.

The reaction of the owners of automotive was not another: they approached and saw the damage but it soon subsided when they read the words on the board: "Polo. Tough. "(Translation:" Polo. Resistant ")

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